want to know what the best marketing scheme of the week is?

I'll tell you...

It's this Absolut ad that has been plastered all over the internets lately:



What makes it so good? Well, as I mentioned, it has been plastered all over everywhere lately (free advertising!) because people are totally pissed about it! It has even spurred a boycott call from conservatives (bloggers and others) who want you to be scared - BOO! - of all those Mexicans crossing the border. They're claiming that these illegals are gonna stage a coup and take back what we took from them... redraw the map if you will. I think it's hillarious...

It also makes me thirsty.

Bravo, Absolut marketing people... bravo...